FAQ

Do I have to use Google Analytics, Google Ads, or Meta?

No. The extension is destination-agnostic. It pushes neutral events to window.dataLayer; you decide which tags consume them. Use one destination, several, or build entirely custom tags in Google Tag Manager.

What is the difference between Do-It-Yourself and Guided Setup?

  • Do-It-Yourself: you enter your Container ID and build tags yourself in GTM.
  • Guided Setup: you enable destinations in the module and download a pre-wired container.

Pick one — you do not need both. See the Introduction.

Do I need to paste the GTM snippet into my theme?

No. Once Enable is Yes and a valid Container ID is saved, the extension injects the head and body snippets automatically. The read-only Head/Body fields are for reference only.

Which events are tracked?

18 shopper actions across browse, cart, checkout, purchase, and account. The full list with on/off toggles is in Shopper Actions to Track.

Should item_id be the SKU or the numeric ID?

Match it to how your destination catalog feed is keyed. Set it in Data Tuning. A mismatch is the usual cause of dynamic remarketing "product not found" warnings.

Is any personal data sent to Google or Meta?

Only if you explicitly enable Collect hashed customer identifiers, and only SHA-256–hashed email/phone (never plaintext), subject to your consent gate. See Consent & PII.

Does it support Enhanced Conversions?

Yes — enable hashed identifier capture in Consent & PII. Google Ads consumes the hashed identifiers on payment_completed as Enhanced Conversions.

Yes. It ships an optional enhanced cookie banner that gates GTM loading by consent category, and a consent gate for hashed identifiers. See Consent & PII.

Can I route GA4 through my own server (sGTM)?

Yes. Enter a GTM Server Container URL and the export includes a server container. See Server-Side Tagging.

Does it support multi-store / multi-website?

Yes. All settings are scoped per website and store view, so different stores can send different data to different destinations.

Does it track multishipping checkout?

Yes — the purchase funnel has parity with Magento's multishipping checkout.

Can a developer add a custom event?

Yes. Events are contributed via dependency injection, so a custom module can add its own neutral events without editing this extension. See Developer.

Where do I get support?

Raise a ticket at webkul.uvdesk.com or use the Support links in the extension's Admin menu.