Common setups

Each recipe is a full path from nothing to live. Pick the one closest to what you want and adjust.

1. Social proof on the home page

The classic: your own posts, full width, under the hero.

  1. Feeds → New Feed. Code homepage_feed, Title Follow us on Instagram.
  2. Source Type Account, and select your handle.
  3. Layout Grid, Columns 4 / 3 / 2, Aspect Ratio 4:5, Gap 8, Full Width on.
  4. Show On → Home.
  5. Save, then bin/magento cache:flush.

Add Show Follow Button if growing the account matters more than clicks to product pages.

2. A shoppable slider on product pages

Show posts featuring this product, right under the buy box.

  1. New Feed, code product_feed.
  2. Source Type → Product Context. No account selection needed — the product on the page decides the posts.
  3. Layout Slider, Post Limit 12.
  4. Click Behaviour Popup, Product Cards Side panel (right).
  5. Show On → Product.
  6. Tag products on your posts — see Shoppable posts.

Posts with no tag for that product simply do not appear, and if none match, the feed renders nothing rather than an empty frame.

3. A moderated UGC wall

Customer photos, reviewed before they go live.

  1. Make sure the account is connected with a token that can read tagged media.
  2. Tagged posts arrive in the Media Library as Pending — nothing is published without you.
  3. Filter by Status = Pending, review, then Approve the good ones.
  4. Pin your favourites so they lead the feed.
  5. Point a feed at them and turn Show Poster Handle on to credit the poster.

Rights first

Approving publishes someone else's photo on your shop. Get permission before you approve — the Pending default exists for exactly this reason.

4. A campaign feed on a landing page

A curated set for a launch, placed inside a CMS page.

  1. New Feed, code spring_launch, Status Enabled, Show On left empty.
  2. Content → Widgets → Add Widget → Instagram Feed.
  3. Layout Update: Specified Page → your CMS page → container Main Content Area.
  4. Widget Options: Feed = spring_launch, Title Override = Spring in the wild.
  5. Save and flush the cache.

Leaving Show On empty keeps the feed off every other page, so the widget is the only placement.

5. Different feeds per store view

A German store view with its own gallery.

  1. Create a second feed, code homepage_feed_de.
  2. Set Store View to the German view only.
  3. Set the original feed's Store View to the other views, so the two never collide.
  4. Give each its own Title in the right language.

Feed settings, placement and post selection are all per feed, so the two are independent.

Where to go next